Review from the Summit: State of the Industry

Over the next few weeks I am going to be giving a brief summary of the content from the Home Improvement Economic Summit for those who were not able to attend.

Keep in mind that you can contact us at (703) 591-2490 with any questions - - and if you have not already ordered it, we are offering the recording from our first summit on our website.

Day 1 of the Summit began with my presentation on the state of the industry. Some of the topics of discussion included:

• The common errors made by most home improvement companies
• How the industry recovered after the last major economic setback in 1982
• Relevant case studies from our clients, including a company that utilizes 50 lead sources, and another that is on pace to achieve a 42% increase in net revenue

The primary goal of this part of the summit was to reinforce the point that there are numerous success stories out there and what they have in common is that they all follow a sales system, but in regards to marketing they think outside of the box.

The next posting will cover the industry cautions and concerns for the year 2010.